Advantage+ is a nationwide direct business lender based in Brookfield, Wisconsin. We started in 1992 as Advantage Leasing Corporation, but in 2014 adapted the trade name Advantage+ to reflect that we do more equipment lending than equipment leasing. Our specialty is financing $2,000 to $200,000 for equipment and related costs. Check our calculator for options. We also lend up to $50,000 for working capital.

Our mission is to be the best at financing small business. Our strong capital base allows us to keep loans and leases on our books — this helps us maintain long-term relationships with equipment buyers and equipment sellers.



What’s a Direct Lender?

While most non-bank business lenders are brokers or lenders that sell their contracts, we are a direct lender. This means our customers and vendors deal with our decision makers, not middlemen. And this allows commonsense underwriting, better terms and more flexibility (such as allowing borrowers to prepay without penalty and restructure and add to loans as conditions change).

We Are Small Business

We understand small business. Advantage+ is a small business. Our managers own the company and enjoy helping small businesses. And we’ve been at it since 1992, lending over one-half billion dollars to over 20,000 borrowers. We take time to fit loan underwriting and structure to individual customers. We like what we do. And customers like the way we do it.